1. Select your ISP (and Web designer) carefully.
2. Set up a private domain (www.yourname.com).
3. Determine the goal(s) of the site.
4. Create separate pages for distinct areas.
5. Set up links to related sites.
6. Don’t link to “under construction” pages.
7. Remember the size of the screen.
8. Streamline - go easy on the graphics.
9. Re-use images.
10. Use lots of white space.
11. Provide interaction:
· Audio and video clips
· Contests
· Giveaways
· On-line coupons
· Autoresponders.
12. Each page should have:
· A link to your home page
· An email link to you
· Your contact information.
13. Make purchasing on your site quick and easy.
14. Offer “test” purchases.
15. Let shoppers know if the transactions are secure.
16. Offer traditional purchasing alternatives.
Work the Web
1. Identify your target market.
2. Design an effective web site.
3. Register your site with search engines.
4. Create a useful signature file.
5. Write and submit articles to e-zines.
6. Sell articles, books and reports.
7. Join mailing lists.
8. Build a mailing list.
9. Scan newsgroups.
10. Get involved in newsgroups.
11. Place classified ads.
12. Use autoresponders.
13. Send on-line press releases.
14. Set up an affiliate program.
15. “Piggyback” on other web sites:
? Associations
? Client sites
? Set up reciprocal links
? Consider banner advertising
16. Create a newsletter or tips sheet.
17. Promote your URL:
? On your letterhead, business cards, etc.
? Create promotional items
? On your voice-mail
? When signing guest books
? In someone else’s newsletter
Work the Web - Sites
www.websitegarage.com
www.searchenginewatch.com
www.positionagent.com
www.coolsig.com
www.meer.net/~johnl/e-zine-list
www.fatbrain.com
www.booklocker.com
www.liszt.com
www.topica.com
www.deja.com/usenet
www.uran.net/imall/mother
www.classifieds2000.com
www.123promote.com
www.pressaccess.com
www.associateprograms.com
www.e-zinez.com
www.netb2b.com
www.webpromote.com
www.linkexchange.com
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